Synthetic data
All sessions

s-3232

Simulated shopper

Oct 28, 2026, 9:26 PM UTC · mobile · organic · Ridgeback 38L Pack · 12 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 12sSize M/L · 18–21 in torso · Ridgeback 38LSelected a sizeFit 72%
  3. 31m 46sBrowsed catalogBrowsed the catalogFit 59%
  4. 41m 53sSorted: price ascSorted by lowest priceNo clear doubt 39%
  5. 52m 10sBrowsed catalogBrowsed the catalogNo clear doubt 56%
  6. 62m 16sAdded to cart · Ridgeback 38LAdded to cartNo clear doubt 56%
  7. 72m 56sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 77%
  8. 83m 30sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 94m 09sOpened reviews · Ridgeback 38LOpened reviewsValue >99%
  10. 104m 26sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 115m 01sSorted: featuredRe-sorted the catalogValue >99%
  12. 5m 07sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.