All sessions
s-3233
Simulated shopperOct 29, 2026, 7:09 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 114sSearch “headlamp”Searched the catalogNo clear doubt 32%
- 239sViewed Cairn MidViewed a product pageNo clear doubt 39%
- 346sOpened reviews · Cairn MidOpened reviewsFit 38%
- 458sOpened reviews · Cairn MidOpened reviewsFit 48%
- 1m 09sLeft the store
Final guess
Fit48%
Fit
48%
Suitability
13%
Durability
18%
Value
6%
Delivery
6%
Choice
2%
No clear doubt
6%
Why fithow much likelier
- Opened reviews ×21.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.