Synthetic data
All sessions

s-3235

Simulated shopper

Oct 24, 2026, 4:17 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 9 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Merino 200Viewed a product pageFit 22%
  2. 253sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 08sSorted: price ascSorted by lowest priceValue 58%
  4. 41m 11sBrowsed catalogBrowsed the catalogValue 53%
  5. 51m 42sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 82%
  6. 62m 02sBrowsed catalogBrowsed the catalogValue 76%
  7. 72m 37sSorted: price ascSorted by lowest priceValue 92%
  8. 83m 00sAdded to cart · Merino 200Added to cartValue 92%
  9. 3m 20sLeft the store

Final guess

Value92%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
92%
Delivery
<1%
Choice
<1%
No clear doubt
8%
Why valuehow much likelier
  • Sorted by lowest price ×38.4×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.