Synthetic data
All sessions

s-3236

Simulated shopper

Oct 27, 2026, 1:39 AM UTC · desktop · paid social · Talus Trail Runner · 14 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Talus TrailViewed a product pageChoice 23%
  2. 258sExpanded materials · Talus TrailExpanded materialsDurability 46%
  3. 31m 21sExpanded materials · Talus TrailExpanded materials→ the store shows Durability Proof hereDurability 75%
  4. 41m 54sOpened reviews · Talus TrailOpened reviewsDurability 80%
  5. 52m 12sExpanded materials · Talus TrailExpanded materialsDurability 92%
  6. 62m 17sExpanded warranty · Talus TrailExpanded warrantyDurability 99%
  7. 72m 36sImage 1 · Talus TrailViewed a product imageDurability 99%
  8. 82m 51sImage 2 · Talus TrailViewed a product imageDurability 99%
  9. 93m 03sOpened reviews · Talus TrailOpened reviewsDurability 99%
  10. 103m 30sOpened reviews · Talus TrailOpened reviewsDurability 99%
  11. 113m 47sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  12. 123m 59sOpened reviews · Talus TrailOpened reviewsDurability >99%
  13. 134m 08sAdded to cart · Talus TrailAdded to cartDurability >99%
  14. 4m 27sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×36.6×
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Opened reviews ×41.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.