Synthetic data
All sessions

s-3237

Simulated shopper

Oct 23, 2026, 12:00 AM UTC · desktop · paid social · Ridgeback 38L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 00sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 31m 27sReviews filtered: fitFiltered reviews by fitFit 91%
  4. 41m 56sOpened reviews · Ridgeback 38LOpened reviewsFit 93%
  5. 52m 07sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  6. 62m 25sExpanded materials · Ridgeback 38LExpanded materialsFit 98%
  7. 72m 52sImage 1 · Ridgeback 38LViewed a product imageFit 99%
  8. 83m 32sExpanded returns · Ridgeback 38LExpanded returns policyFit 99%
  9. 93m 42sExpanded warranty · Ridgeback 38LExpanded warrantyFit 84%
  10. 103m 50sExpanded warranty · Ridgeback 38LExpanded warrantyDurability 86%
  11. 114m 08sViewed Ridgeback 48LViewed a product page · Switched to a similar productDurability 70%
  12. 4m 28sLeft the store

Final guess

Durability70%
Fit
30%
Suitability
<1%
Durability
70%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.