All sessions
s-3240
Simulated shopperOct 30, 2026, 9:37 AM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 3 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 19sViewed Cairn MidViewed a product pageFit 27%
- 238sExpanded materials · Cairn MidExpanded materialsDurability 38%
- 58sLeft the store
Final guess
Durability38%
Fit
17%
Suitability
12%
Durability
38%
Value
2%
Delivery
4%
Choice
5%
No clear doubt
23%
Why durabilityhow much likelier
- Expanded materials6.6×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- Valueexit survey · held out (test)
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.