Synthetic data
All sessions

s-3241

Simulated shopper

Oct 25, 2026, 3:20 AM UTC · desktop · organic · Squall Pro 3L Shell · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 251sSize Long · to 6 ft 6 in · Emberline 20°FSelected a sizeFit 57%
  3. 31m 06sViewed Squall ProViewed a product pageFit 49%
  4. 41m 21sSearch “boots”Searched the catalogNo clear doubt 49%
  5. 51m 37sExpanded returns · Squall ProExpanded returns policyFit 53%
  6. 61m 43sSearch “long lasting base layer”Searched for sizing / fit→ the store shows Fit Confidence hereFit 94%
  7. 72m 11sOpened reviews · Squall ProOpened reviewsFit 98%
  8. 82m 34sReviews filtered: durabilityFiltered reviews by durabilityFit 72%
  9. 92m 49sExpanded materials · Squall ProExpanded materialsDurability 76%
  10. 103m 29sOpened reviews · Squall ProOpened reviewsDurability 79%
  11. 113m 59sViewed Cairn MidViewed a product pageDurability 78%
  12. 124m 08sExpanded specs · Cairn MidExpanded technical specsDurability 78%
  13. 134m 44sExpanded warranty · Cairn MidExpanded warrantyDurability 99%
  14. 4m 56sLeft the store

Final guess

Durability99%
Fit
1%
Suitability
<1%
Durability
99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×
  • Searched for sizing / fit2.2×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.