Synthetic data
All sessions

s-3242

Simulated shopper

Oct 24, 2026, 1:33 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 16 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 37%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Cairn MidViewed a product pageFit 27%
  2. 242sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 31m 04sOpened reviews · Cairn MidOpened reviewsFit 44%
  4. 41m 08sReviews filtered: durabilityFiltered reviews by durabilityDurability 92%
  5. 51m 18sDelivery check · ZIP 29419Checked delivery date by ZIP→ the store shows Durability Proof hereDurability 86%
  6. 61m 28sExpanded shipping · Cairn MidExpanded shipping infoDelivery 54%
  7. 72m 06sBrowsed catalogBrowsed the catalogDelivery 60%
  8. 82m 39sOpened reviews · Cairn MidOpened reviewsDurability 55%
  9. 93m 07sOpened reviews · Cairn MidOpened reviewsDurability 73%
  10. 103m 31sReviews filtered: deliveryFiltered reviews by shippingDelivery 86%
  11. 113m 51sExpanded materials · Cairn MidExpanded materialsDurability 67%
  12. 124m 19sAdded to cart · Cairn MidAdded to cartDurability 67%
  13. 134m 48sCheckout startedStarted checkoutDurability 67%
  14. 145m 08sBrowsed catalogBrowsed the catalogDurability 61%
  15. 155m 31sBrowsed catalogBrowsed the catalogDurability 54%
  16. 5m 36sLeft the store

Final guess

Durability54%
Fit
<1%
Suitability
<1%
Durability
54%
Value
<1%
Delivery
46%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.