Synthetic data
All sessions

s-3243

Simulated shopper

Oct 23, 2026, 5:01 PM UTC · mobile · organic · Kettle Ti Stove Kit · 13 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 236sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 346sImage 1 · Kettle TiViewed a product imageNo clear doubt 74%
  4. 41m 16sSorted: price descRe-sorted the catalogNo clear doubt 91%
  5. 51m 43sAdded to cart · Kettle TiAdded to cartNo clear doubt 91%
  6. 61m 50sExpanded shipping · Kettle TiExpanded shipping infoNo clear doubt 82%
  7. 72m 30sExpanded shipping · Kettle TiExpanded shipping infoDelivery 53%
  8. 83m 07sDelivery check · ZIP 69733Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 92%
  9. 93m 32sViewed cartViewed cart (saw shipping cost)Delivery 99%
  10. 104m 06sOpened reviews · Kettle TiOpened reviewsDelivery >99%
  11. 114m 43sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  12. 125m 05sImage 2 · Kettle TiViewed a product imageDelivery >99%
  13. 5m 22sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×
  • Re-sorted the catalog1.2×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.