Synthetic data
All sessions

s-3244

Simulated shopper

Oct 21, 2026, 1:32 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Cairn MidViewed a product pageFit 27%
  2. 237sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 352sReviews filtered: fitFiltered reviews by fitFit 94%
  4. 41m 22sAdded to cart · Cairn MidAdded to cartFit 94%
  5. 52m 00sViewed cartViewed cart (saw shipping cost)→ the store shows Fit Confidence hereFit 86%
  6. 62m 31sRemoved from cart · Cairn MidRemoved from cartValue 81%
  7. 72m 59sExpanded returns · Cairn MidExpanded returns policyFit 53%
  8. 83m 13sOpened reviews · Cairn MidOpened reviewsFit 62%
  9. 93m 52sCompare + Cairn MidAdded a product to compareValue 69%
  10. 103m 55sCompare + Cairn LowAdded a product to compareValue 90%
  11. 4m 05sLeft the store

Final guess

Value90%
Fit
6%
Suitability
<1%
Durability
<1%
Value
90%
Delivery
<1%
Choice
3%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost)4.1×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.