Synthetic data
All sessions

s-3245

Simulated shopper

Oct 24, 2026, 12:29 PM UTC · mobile · email · Ridgeback 48L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 252sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 25sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 60%
  4. 42m 05sExpanded materials · Ridgeback 48LExpanded materialsNo clear doubt 46%
  5. 52m 35sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeNo clear doubt 50%
  6. 63m 07sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 93%
  7. 73m 37sViewed Squall ProViewed a product pageChoice 94%
  8. 83m 42sImage 1 · Squall ProViewed a product imageChoice 88%
  9. 3m 53sLeft the store

Final guess

Choice88%
Fit
2%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
88%
No clear doubt
9%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.