Synthetic data
All sessions

s-3246

Simulated shopper

Oct 28, 2026, 4:01 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Cairn MidViewed a product pageFit 27%
  2. 239sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 31m 12sImage 2 · Cairn MidViewed a product imageNo clear doubt 51%
  4. 41m 21sImage 3 · Cairn MidViewed a product imageNo clear doubt 67%
  5. 51m 57sSize guide · Cairn MidOpened the size guideFit 52%
  6. 62m 00sOpened reviews · Cairn MidOpened reviewsFit 77%
  7. 72m 12sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  8. 82m 37sImage 4 · Cairn MidViewed a product image · Inspected 4+ images closelyFit 99%
  9. 92m 44sExpanded shipping · Cairn MidExpanded shipping infoFit 98%
  10. 102m 49sOpened reviews · Cairn MidOpened reviewsFit 99%
  11. 113m 24sReviews filtered: fitFiltered reviews by fitFit >99%
  12. 124m 02sBrowsed catalogBrowsed the catalogFit >99%
  13. 134m 36sExpanded returns · Cairn MidExpanded returns policyFit >99%
  14. 145m 02sOpened reviews · Cairn MidOpened reviewsFit >99%
  15. 155m 20sReviews filtered: valueFiltered reviews by valueFit >99%
  16. 5m 43sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×
  • Expanded returns policy2.3×
  • Inspected 4+ images closely1.9×
  • Viewed a product image ×41.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.