All sessions
s-3247
Simulated shopperOct 25, 2026, 3:30 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 6 actions
abandonedcart $189
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 118sViewed Cairn MidViewed a product pageFit 27%
- 227sSearch “jacket”Searched the catalogNo clear doubt 39%
- 351sImage 1 · Cairn MidViewed a product imageNo clear doubt 59%
- 41m 25sViewed Squall ProViewed a product pageNo clear doubt 71%
- 51m 52sAdded to cart · Cairn MidAdded to cartNo clear doubt 71%
- 1m 57sLeft the store
Final guess
No clear doubt71%
Fit
12%
Suitability
2%
Durability
2%
Value
1%
Delivery
3%
Choice
9%
No clear doubt
71%
Why no clear doubthow much likelier
- Viewed a product page ×21.7×
- Searched the catalog2.9×
- Viewed a product image2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- Fitexit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.