Synthetic data
All sessions

s-3248

Simulated shopper

Nov 1, 2026, 10:52 AM UTC · desktop · organic · Lumen 400 Headlamp · 13 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 237sViewed Lumen 400Viewed a product pageNo clear doubt 41%
  3. 347sBrowsed catalogBrowsed the catalogNo clear doubt 60%
  4. 41m 09sBrowsed catalogBrowsed the catalogNo clear doubt 75%
  5. 51m 30sSorted: price ascSorted by lowest priceNo clear doubt 66%
  6. 62m 02sAdded to cart · Lumen 400Added to cartNo clear doubt 71%
  7. 72m 28sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 79%
  8. 82m 35sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 92m 50sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 103m 30sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 113m 42sOpened reviews · Lumen 400Opened reviewsValue >99%
  12. 124m 20sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 4m 49sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.