Synthetic data
All sessions

s-3250

Simulated shopper

Oct 25, 2026, 1:34 PM UTC · desktop · paid social · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 215sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 323sBrowsed catalogBrowsed the catalogNo clear doubt 51%
  4. 441sBrowsed catalogBrowsed the catalogNo clear doubt 68%
  5. 51m 05sOpened reviews · Talus TrailOpened reviewsNo clear doubt 43%
  6. 61m 42sReviews filtered: valueFiltered reviews by valueValue 86%
  7. 71m 56sSize guide · Talus TrailOpened the size guide→ the store shows Value Breakdown hereValue 71%
  8. 2m 17sLeft the store

Final guess

Value71%
Fit
6%
Suitability
2%
Durability
2%
Value
71%
Delivery
1%
Choice
<1%
No clear doubt
18%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.