Synthetic data
All sessions

s-3251

Simulated shopper

Oct 31, 2026, 7:04 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 9 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Cairn MidViewed a product pageFit 27%
  2. 236sAdded to cart · Cairn MidAdded to cartFit 27%
  3. 31m 03sViewed cartViewed cart (saw shipping cost)Value 39%
  4. 41m 12sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  5. 51m 16sSize 11 · Cairn MidSelected a sizeValue 91%
  6. 61m 25sBrowsed catalogBrowsed the catalogValue 94%
  7. 71m 29sSorted: price ascSorted by lowest priceValue 99%
  8. 81m 49sSize 10.5 · Cairn MidChanged size selectionValue 87%
  9. 2m 19sLeft the store

Final guess

Value87%
Fit
12%
Suitability
<1%
Durability
<1%
Value
87%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.