Synthetic data
All sessions

s-3252

Simulated shopper

Oct 28, 2026, 4:31 PM UTC · mobile · organic · Kettle Ti Stove Kit · 12 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 29%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 21m 16sAdded to cart · Kettle TiAdded to cartNo clear doubt 29%
  3. 31m 31sCheckout startedStarted checkoutNo clear doubt 29%
  4. 41m 54sDelivery check · ZIP 14557Checked delivery date by ZIPDelivery 77%
  5. 52m 19sOpened reviews · Kettle TiOpened reviewsDelivery 77%
  6. 62m 53sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 99%
  7. 73m 19sExpanded shipping · Kettle TiExpanded shipping infoDelivery >99%
  8. 83m 25sDelivery check · ZIP 65899Checked delivery date by ZIPDelivery >99%
  9. 93m 34sBrowsed catalogBrowsed the catalogDelivery >99%
  10. 103m 54sOpened reviews · Kettle TiOpened reviewsDelivery >99%
  11. 114m 14sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  12. 4m 26sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.