Synthetic data
All sessions

s-3253

Simulated shopper

Nov 1, 2026, 9:58 PM UTC · mobile · organic · Ridgeback 38L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 218sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 331sOpened reviews · Ridgeback 38LOpened reviewsFit 35%
  4. 41m 02sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  5. 51m 30sOpened reviews · Ridgeback 38LOpened reviewsSuitability 97%
  6. 62m 08sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 16sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  8. 82m 22sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  9. 92m 45sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  10. 103m 11sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 113m 33sImage 1 · Ridgeback 38LViewed a product imageSuitability >99%
  12. 3m 45sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×41.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.