Synthetic data
All sessions

s-3254

Simulated shopper

Nov 1, 2026, 6:36 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 19 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 210sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 348sSorted: price ascSorted by lowest priceValue 60%
  4. 41m 28sOpened reviews · Emberline 20°FOpened reviewsValue 71%
  5. 51m 36sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 98%
  6. 62m 16sExpanded shipping · Emberline 20°FExpanded shipping infoValue 87%
  7. 72m 19sBrowsed catalogBrowsed the catalogValue 88%
  8. 82m 56sSorted: price ascSorted by lowest priceValue 97%
  9. 93m 02sOpened reviews · Emberline 20°FOpened reviewsValue 99%
  10. 103m 12sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 113m 39sBrowsed catalogBrowsed the catalogValue >99%
  12. 124m 03sSorted: price ascSorted by lowest priceValue >99%
  13. 134m 30sAdded to cart · Emberline 20°FAdded to cartValue >99%
  14. 145m 00sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 38sPromo field focusedClicked into the promo-code fieldValue >99%
  16. 166m 05sBrowsed catalogBrowsed the catalogValue >99%
  17. 176m 08sBrowsed catalogBrowsed the catalogValue >99%
  18. 186m 18sSorted: price ascSorted by lowest priceValue >99%
  19. 6m 37sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×48.4×
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Browsed the catalog ×51.4×
  • Viewed cart (saw shipping cost)4.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.