Synthetic data
All sessions

s-3256

Simulated shopper

Oct 27, 2026, 2:13 AM UTC · mobile · paid social · Lumen 400 Headlamp · 15 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 215sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 343sImage 1 · Lumen 400Viewed a product imageNo clear doubt 77%
  4. 456sSearch “tent”Searched the catalogNo clear doubt 91%
  5. 51m 31sExpanded returns · Lumen 400Expanded returns policyNo clear doubt 91%
  6. 61m 44sSearch “fuel canister compatible”Searched for a use-case or specNo clear doubt 74%
  7. 72m 06sDelivery check · ZIP 96266Checked delivery date by ZIPNo clear doubt 71%
  8. 82m 24sOpened reviews · Lumen 400Opened reviewsNo clear doubt 49%
  9. 92m 59sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 97%
  10. 103m 03sAdded to cart · Lumen 400Added to cartDelivery 97%
  11. 113m 09sDelivery check · ZIP 34957Checked delivery date by ZIPDelivery >99%
  12. 123m 28sExpanded warranty · Lumen 400Expanded warrantyDelivery 99%
  13. 133m 51sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  14. 144m 09sExpanded specs · Lumen 400Expanded technical specsDelivery >99%
  15. 4m 29sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.