Synthetic data
All sessions

s-3257

Simulated shopper

Oct 28, 2026, 6:41 AM UTC · mobile · organic · Ridgeback 48L Pack · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 237sAdded to cart · Ridgeback 48LAdded to cartChoice 37%
  3. 31m 04sViewed cartViewed cart (saw shipping cost)Value 42%
  4. 41m 39sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 96%
  5. 51m 46sExpanded returns · Ridgeback 48LExpanded returns policyValue 78%
  6. 62m 16sImage 1 · Ridgeback 48LViewed a product imageValue 69%
  7. 72m 28sAdded to cart · Ridgeback 48LAdded to cartValue 69%
  8. 82m 53sViewed cartViewed cart (saw shipping cost)Value 80%
  9. 93m 17sRemoved from cart · Ridgeback 48LRemoved from cartValue 99%
  10. 103m 25sSize guide · Ridgeback 48LOpened the size guideValue 99%
  11. 113m 55sOpened reviews · Ridgeback 48LOpened reviewsValue 99%
  12. 124m 05sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 134m 30sViewed Cairn MidViewed a product pageValue >99%
  14. 144m 48sImage 2 · Cairn MidViewed a product imageValue >99%
  15. 5m 04sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.