Synthetic data
All sessions

s-3258

Simulated shopper

Oct 26, 2026, 11:41 AM UTC · desktop · paid social · Driftwood 2P Tent · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 216sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 347sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 70%
  4. 41m 09sExpanded warranty · Driftwood 2PExpanded warrantyNo clear doubt 66%
  5. 1m 37sLeft the store

Final guess

No clear doubt66%
Fit
<1%
Suitability
2%
Durability
26%
Value
1%
Delivery
4%
Choice
<1%
No clear doubt
66%
Why no clear doubthow much likelier
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.