Synthetic data
All sessions

s-3259

Simulated shopper

Oct 24, 2026, 3:00 PM UTC · mobile · email · Lumen 400 Headlamp · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 255sExpanded shipping · Lumen 400Expanded shipping infoDelivery 62%
  3. 31m 19sDelivery check · ZIP 51678Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 95%
  4. 41m 48sOpened reviews · Lumen 400Opened reviewsDelivery 97%
  5. 52m 20sReviews filtered: valueFiltered reviews by valueDelivery 96%
  6. 62m 51sOpened reviews · Lumen 400Opened reviewsDelivery 96%
  7. 73m 15sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  8. 83m 19sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  9. 93m 49sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  10. 104m 27sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  11. 114m 34sExpanded returns · Lumen 400Expanded returns policyDelivery >99%
  12. 125m 10sDelivery check · ZIP 57667Checked delivery date by ZIPDelivery >99%
  13. 5m 26sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×413.0×
  • Checked delivery date by ZIP ×221.1×
  • Filtered reviews by shipping42.3×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.