Synthetic data
All sessions

s-3260

Simulated shopper

Oct 30, 2026, 11:17 PM UTC · mobile · organic · Emberline 20°F Down Bag · 11 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 21m 05sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 63%
  3. 31m 11sOpened reviews · Emberline 20°FOpened reviewsDelivery 60%
  4. 41m 41sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 99%
  5. 51m 55sDelivery check · ZIP 23392Checked delivery date by ZIPDelivery >99%
  6. 62m 12sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  7. 72m 32sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  8. 82m 58sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  9. 93m 05sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  10. 103m 35sAdded to cart · Emberline 20°FAdded to cartDelivery >99%
  11. 3m 46sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×513.0×
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.