Synthetic data
All sessions

s-3261

Simulated shopper

Oct 28, 2026, 1:45 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 245sSize guide · Squall 2.5LOpened the size guideFit 30%
  3. 31m 00sOpened reviews · Squall 2.5LOpened reviewsFit 45%
  4. 41m 40sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 96%
  5. 52m 18sImage 1 · Squall 2.5LViewed a product imageFit 96%
  6. 62m 24sExpanded returns · Squall 2.5LExpanded returns policyFit 99%
  7. 72m 34sSize guide · Squall 2.5LRe-opened the size guideFit >99%
  8. 83m 01sImage 2 · Squall 2.5LViewed a product imageFit >99%
  9. 93m 37sOpened reviews · Squall 2.5LOpened reviewsFit >99%
  10. 103m 48sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 114m 28sExpanded materials · Squall 2.5LExpanded materialsFit >99%
  12. 4m 35sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Re-opened the size guide90.5×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.