Synthetic data
All sessions

s-3262

Simulated shopper

Nov 2, 2026, 7:41 PM UTC · mobile · organic · Driftwood 2P Tent · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 228sDelivery check · ZIP 59003Checked delivery date by ZIPDelivery 88%
  3. 334sExpanded warranty · Driftwood 2PExpanded warranty→ the store shows Delivery Promise hereDelivery 65%
  4. 454sSorted: featuredRe-sorted the catalogDelivery 60%
  5. 51m 20sOpened reviews · Driftwood 2POpened reviewsDelivery 62%
  6. 61m 44sOpened reviews · Driftwood 2POpened reviewsDelivery 53%
  7. 71m 58sReviews filtered: durabilityFiltered reviews by durabilityDurability 98%
  8. 82m 31sExpanded warranty · Driftwood 2PExpanded warrantyDurability >99%
  9. 92m 56sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  10. 103m 04sExpanded warranty · Driftwood 2PExpanded warrantyDurability >99%
  11. 113m 40sExpanded materials · Driftwood 2PExpanded materialsDurability >99%
  12. 4m 00sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.