All sessions
s-3265
Simulated shopperNov 1, 2026, 8:57 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 6 actions
abandonedcart $89
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 112sViewed Merino 200Viewed a product pageFit 22%
- 242sExpanded specs · Merino 200Expanded technical specsSuitability 40%
- 31m 04sSize guide · Merino 200Opened the size guideFit 42%
- 41m 21sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
- 51m 25sAdded to cart · Merino 200Added to cartNo clear doubt 43%
- 1m 54sLeft the store
Final guess
No clear doubt43%
Fit
33%
Suitability
13%
Durability
3%
Value
2%
Delivery
2%
Choice
5%
No clear doubt
43%
Why no clear doubthow much likelier
- Viewed a product page ×21.7×
- Expanded technical specs1.0×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.