Synthetic data
All sessions

s-3267

Simulated shopper

Oct 25, 2026, 12:03 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 10 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 00sExpanded specs · Squall 2.5LExpanded technical specsSuitability 41%
  4. 41m 05sViewed Emberline 20°FViewed a product pageNo clear doubt 48%
  5. 51m 35sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 91%
  6. 62m 00sBrowsed catalogBrowsed the catalogSuitability 83%
  7. 72m 38sBrowsed catalogBrowsed the catalogSuitability 69%
  8. 82m 58sBrowsed catalogBrowsed the catalogSuitability 49%
  9. 93m 18sAdded to cart · Squall 2.5LAdded to cartSuitability 49%
  10. 3m 44sLeft the store

Final guess

Suitability49%
Fit
<1%
Suitability
49%
Durability
<1%
Value
8%
Delivery
<1%
Choice
<1%
No clear doubt
42%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.