Synthetic data
All sessions

s-3270

Simulated shopper

Oct 22, 2026, 8:20 PM UTC · mobile · organic · Talus Trail Runner · 14 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 259sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 31m 21sViewed Talus TrailViewed a product pageNo clear doubt 57%
  4. 41m 42sAdded to cart · Talus TrailAdded to cartNo clear doubt 50%
  5. 52m 10sViewed cartViewed cart (saw shipping cost)Value 24%
  6. 62m 33sRemoved from cart · Talus TrailRemoved from cart→ the store shows Value Breakdown hereValue 93%
  7. 73m 12sOpened reviews · Talus TrailOpened reviewsValue 94%
  8. 83m 34sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 93m 45sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  10. 103m 48sBrowsed catalogBrowsed the catalogValue >99%
  11. 114m 07sAdded to cart · Talus TrailAdded to cartValue >99%
  12. 124m 32sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 134m 47sCheckout startedStarted checkoutValue >99%
  14. 5m 10sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.