Synthetic data
All sessions

s-3271

Simulated shopper

Oct 20, 2026, 1:22 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 19 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 16sViewed Squall ProViewed a product pageValue 34%
  3. 31m 29sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 61%
  4. 41m 47sOpened reviews · Squall 2.5LOpened reviewsChoice 46%
  5. 52m 25sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 92%
  6. 62m 52sImage 1 · Squall 2.5LViewed a product imageValue 80%
  7. 73m 24sAdded to cart · Squall 2.5LAdded to cartValue 80%
  8. 83m 51sViewed cartViewed cart (saw shipping cost)Value 97%
  9. 93m 59sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 104m 28sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 114m 32sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 125m 11sBrowsed catalogBrowsed the catalogValue >99%
  13. 135m 33sSorted: price ascSorted by lowest priceValue >99%
  14. 145m 49sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  15. 156m 02sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 166m 39sImage 2 · Squall 2.5LViewed a product imageValue >99%
  17. 176m 46sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  18. 187m 15sReviews filtered: valueFiltered reviews by valueValue >99%
  19. 7m 25sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.