Synthetic data
All sessions

s-3272

Simulated shopper

Oct 29, 2026, 10:35 PM UTC · mobile · search ads · Ridgeback 38L Pack · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 242sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 03sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 40%
  4. 41m 16sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 94%
  5. 51m 53sExpanded specs · Ridgeback 38LExpanded technical specsSuitability 99%
  6. 62m 21sExpanded warranty · Ridgeback 38LExpanded warrantySuitability 97%
  7. 72m 39sImage 1 · Ridgeback 38LViewed a product imageSuitability 95%
  8. 83m 18sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  9. 93m 46sExpanded materials · Ridgeback 38LExpanded materialsSuitability >99%
  10. 104m 08sViewed Cairn MidViewed a product pageSuitability >99%
  11. 114m 42sImage 2 · Cairn MidViewed a product imageSuitability >99%
  12. 125m 10sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  13. 135m 45sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 146m 08sBrowsed catalogBrowsed the catalogSuitability >99%
  15. 6m 23sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.