Synthetic data
All sessions

s-3273

Simulated shopper

Nov 1, 2026, 11:47 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 232sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 335sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 54%
  4. 455sViewed Cairn LowViewed a product pageNo clear doubt 67%
  5. 51m 29sBrowsed catalogBrowsed the catalogNo clear doubt 83%
  6. 61m 50sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlierChoice 50%
  7. 72m 12sSearch “headlamp”Searched the catalogNo clear doubt 75%
  8. 82m 35sViewed Cairn LowViewed a product page · Returned to a product viewed earlier→ the store shows Decision Helper hereChoice 90%
  9. 92m 51sViewed Talus TrailViewed a product page · Switched to a similar productChoice 98%
  10. 3m 06sLeft the store

Final guess

Choice98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
98%
No clear doubt
2%
Why choicehow much likelier
  • Returned to a product viewed earlier ×222.8×
  • Switched to a similar product8.6×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.