Synthetic data
All sessions

s-3275

Simulated shopper

Oct 23, 2026, 2:04 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Cairn LowViewed a product pageChoice 31%
  2. 21m 09sDelivery check · ZIP 28958Checked delivery date by ZIPDelivery 62%
  3. 31m 12sSize guide · Cairn LowOpened the size guideFit 41%
  4. 41m 16sOpened reviews · Cairn LowOpened reviewsFit 60%
  5. 51m 53sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 97%
  6. 62m 27sBrowsed catalogBrowsed the catalogFit 96%
  7. 72m 40sDelivery check · ZIP 31629Checked delivery date by ZIPFit 65%
  8. 83m 10sImage 1 · Cairn LowViewed a product imageFit 76%
  9. 93m 50sImage 2 · Cairn LowViewed a product imageFit 84%
  10. 103m 56sImage 3 · Cairn LowViewed a product imageFit 89%
  11. 114m 33sExpanded returns · Cairn LowExpanded returns policyFit 90%
  12. 4m 51sLeft the store

Final guess

Fit90%
Fit
90%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
9%
Choice
<1%
No clear doubt
2%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.