Synthetic data
All sessions

s-3276

Simulated shopper

Nov 2, 2026, 4:49 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 16 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 257sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 00sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 41m 24sOpened reviews · Cairn MidOpened reviewsFit 34%
  5. 51m 45sOpened reviews · Cairn MidOpened reviewsFit 46%
  6. 61m 52sReviews filtered: fitFiltered reviews by fitFit 95%
  7. 72m 31sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 99%
  8. 83m 07sExpanded shipping · Cairn MidExpanded shipping infoFit 99%
  9. 93m 29sOpened reviews · Cairn MidOpened reviewsFit 99%
  10. 103m 44sExpanded warranty · Cairn MidExpanded warrantyFit 91%
  11. 114m 05sSize 9 · Cairn MidSelected a sizeFit >99%
  12. 124m 33sViewed Talus TrailViewed a product pageFit >99%
  13. 134m 58sImage 2 · Talus TrailViewed a product imageFit >99%
  14. 145m 19sOpened reviews · Talus TrailOpened reviewsFit >99%
  15. 155m 34sAdded to cart · Cairn MidAdded to cartFit >99%
  16. 5m 56sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.