Synthetic data
All sessions

s-3278

Simulated shopper

Oct 27, 2026, 1:05 PM UTC · mobile · organic · Squall Pro 3L Shell · 14 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Squall ProViewed a product pageChoice 29%
  2. 248sAdded to cart · Squall ProAdded to cartChoice 29%
  3. 31m 24sViewed cartViewed cart (saw shipping cost)Value 65%
  4. 42m 00sExpanded warranty · Squall ProExpanded warrantyValue 37%
  5. 52m 11sDelivery check · ZIP 49011Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 82%
  6. 62m 38sExpanded shipping · Squall ProExpanded shipping infoDelivery 98%
  7. 73m 03sDelivery check · ZIP 60116Checked delivery date by ZIPDelivery >99%
  8. 83m 42sDelivery check · ZIP 11994Checked delivery date by ZIPDelivery >99%
  9. 94m 03sExpanded returns · Squall ProExpanded returns policyDelivery >99%
  10. 104m 27sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 114m 40sDelivery check · ZIP 68285Checked delivery date by ZIPDelivery >99%
  12. 125m 13sViewed Driftwood 2PViewed a product pageDelivery >99%
  13. 135m 37sSorted: ratingRe-sorted the catalogDelivery >99%
  14. 5m 42sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×421.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy2.4×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.