Synthetic data
All sessions

s-3279

Simulated shopper

Oct 30, 2026, 7:16 PM UTC · mobile · organic · Talus Trail Runner · 14 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Talus TrailViewed a product pageChoice 23%
  2. 224sExpanded warranty · Talus TrailExpanded warrantyDurability 68%
  3. 335sImage 1 · Talus TrailViewed a product imageDurability 57%
  4. 41m 07sOpened reviews · Talus TrailOpened reviewsDurability 77%
  5. 51m 38sReviews filtered: fitFiltered reviews by fit→ the store shows Durability Proof hereDurability 67%
  6. 61m 54sSearch “long lasting base layer”Searched for sizing / fitDurability 53%
  7. 72m 10sSize guide · Talus TrailOpened the size guideFit 88%
  8. 82m 50sExpanded warranty · Talus TrailExpanded warrantyDurability 80%
  9. 93m 02sOpened reviews · Talus TrailOpened reviewsDurability 83%
  10. 103m 40sExpanded warranty · Talus TrailExpanded warrantyDurability 99%
  11. 114m 01sAdded to cart · Talus TrailAdded to cartDurability 99%
  12. 124m 19sViewed cartViewed cart (saw shipping cost)Durability >99%
  13. 134m 47sCheckout startedStarted checkoutDurability >99%
  14. 5m 06sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Opened reviews ×21.8×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.