Synthetic data
All sessions

s-3282

Simulated shopper

Oct 25, 2026, 11:41 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 11sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 29sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 57sReviews filtered: durabilityFiltered reviews by durabilityDurability 92%
  5. 52m 03sBrowsed catalogBrowsed the catalogDurability 90%
  6. 62m 14sOpened reviews · Cairn LowOpened reviewsDurability 94%
  7. 72m 43sExpanded specs · Cairn LowExpanded technical specs→ the store shows Durability Proof hereDurability 78%
  8. 82m 48sExpanded warranty · Cairn LowExpanded warrantyDurability 98%
  9. 93m 02sExpanded materials · Cairn LowExpanded materialsDurability 99%
  10. 103m 24sSearch “warranty”Searched for durability / warrantyDurability >99%
  11. 114m 02sImage 1 · Cairn LowViewed a product imageDurability >99%
  12. 124m 17sExpanded warranty · Cairn LowExpanded warrantyDurability >99%
  13. 134m 28sOpened reviews · Cairn LowOpened reviewsDurability >99%
  14. 4m 50sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Filtered reviews by durability95.7×
  • Searched for durability / warranty38.6×
  • Expanded materials6.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.