Synthetic data
All sessions

s-3285

Simulated shopper

Oct 28, 2026, 7:42 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 11 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Cairn MidViewed a product pageFit 27%
  2. 252sExpanded returns · Cairn MidExpanded returns policyFit 47%
  3. 31m 32sOpened reviews · Cairn MidOpened reviewsFit 61%
  4. 41m 49sOpened reviews · Cairn MidOpened reviewsFit 68%
  5. 52m 01sReviews filtered: fitFiltered reviews by fitFit 97%
  6. 62m 17sViewed Squall ProViewed a product pageFit 97%
  7. 72m 20sOpened reviews · Squall ProOpened reviewsFit 97%
  8. 82m 33sAdded to cart · Cairn MidAdded to cartFit 97%
  9. 92m 45sViewed cartViewed cart (saw shipping cost)→ the store shows Fit Confidence hereFit 95%
  10. 103m 15sCheckout startedStarted checkoutFit 95%
  11. 3m 38sPurchased

Final guess

Fit95%
Fit
95%
Suitability
<1%
Durability
3%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened reviews ×31.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.