Synthetic data
All sessions

s-3286

Simulated shopper

Oct 23, 2026, 11:57 PM UTC · mobile · organic · Talus Trail Runner · 10 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 223sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 326sSize guide · Talus TrailOpened the size guideNo clear doubt 38%
  4. 438sExpanded returns · Talus TrailExpanded returns policyFit 56%
  5. 546sOpened reviews · Talus TrailOpened reviewsFit 74%
  6. 61m 07sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 88%
  7. 71m 23sViewed Merino 200Viewed a product pageDurability 87%
  8. 81m 59sImage 1 · Merino 200Viewed a product imageDurability 83%
  9. 92m 10sAdded to cart · Talus TrailAdded to cartDurability 83%
  10. 2m 33sLeft the store

Final guess

Durability83%
Fit
15%
Suitability
<1%
Durability
83%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Opened reviews1.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.