Synthetic data
All sessions

s-3287

Simulated shopper

Oct 28, 2026, 8:28 PM UTC · desktop · paid social · Ridgeback 38L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 251sSize guide · Ridgeback 38LOpened the size guideFit 64%
  3. 31m 20sSize guide · Ridgeback 38LRe-opened the size guide→ the store shows Fit Confidence hereFit >99%
  4. 41m 58sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  5. 52m 19sOpened reviews · Ridgeback 38LOpened reviewsFit >99%
  6. 62m 31sReviews filtered: fitFiltered reviews by fitFit >99%
  7. 72m 41sOpened reviews · Ridgeback 38LOpened reviewsFit >99%
  8. 2m 50sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.