Synthetic data
All sessions

s-3288

Simulated shopper

Oct 24, 2026, 8:45 PM UTC · mobile · paid social · Kettle Ti Stove Kit · 17 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 239sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 37%
  3. 31m 01sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 37%
  4. 41m 35sViewed cartViewed cart (saw shipping cost)Value 29%
  5. 51m 41sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 93%
  6. 62m 20sViewed Kettle TiViewed a product pageValue 93%
  7. 72m 28sImage 2 · Kettle TiViewed a product imageValue 87%
  8. 83m 06sCompare + Kettle TiAdded a product to compareValue 93%
  9. 93m 35sOpened reviews · Kettle TiOpened reviewsValue 93%
  10. 103m 59sReviews filtered: suitabilityFiltered reviews by performanceSuitability 72%
  11. 114m 17sAdded to cart · Kettle TiAdded to cartSuitability 72%
  12. 124m 31sViewed cartViewed cart (saw shipping cost)Value 68%
  13. 134m 36sRemoved from cart · Kettle TiRemoved from cartValue 99%
  14. 145m 02sOpened reviews · Kettle TiOpened reviewsValue 98%
  15. 155m 10sBrowsed catalogBrowsed the catalogValue 99%
  16. 165m 29sSorted: price ascSorted by lowest priceValue >99%
  17. 5m 39sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.