Synthetic data
All sessions

s-3289

Simulated shopper

Nov 1, 2026, 12:35 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 16 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 234sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 03sDelivery check · ZIP 27328Checked delivery date by ZIPDelivery 53%
  4. 41m 14sBrowsed catalogBrowsed the catalogNo clear doubt 49%
  5. 51m 18sSorted: price ascSorted by lowest priceNo clear doubt 60%
  6. 61m 24sViewed Merino 200Viewed a product pageNo clear doubt 73%
  7. 71m 32sExpanded shipping · Merino 200Expanded shipping infoDelivery 54%
  8. 81m 57sAdded to cart · Merino 200Added to cartDelivery 59%
  9. 92m 16sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 90%
  10. 102m 47sBrowsed catalogBrowsed the catalogDelivery 83%
  11. 113m 02sDelivery check · ZIP 42982Checked delivery date by ZIPDelivery 99%
  12. 123m 06sViewed cartViewed cart (saw shipping cost)Delivery >99%
  13. 133m 41sPromo field focusedClicked into the promo-code fieldDelivery 97%
  14. 144m 06sSearch “deals”Searched for deals / priceDelivery 58%
  15. 154m 22sExpanded specs · Merino 200Expanded technical specsDelivery 69%
  16. 4m 42sLeft the store

Final guess

Delivery69%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
31%
Delivery
69%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
exit survey · used in training
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.