Synthetic data
All sessions

s-3290

Simulated shopper

Oct 28, 2026, 4:23 PM UTC · desktop · paid social · Emberline 20°F Down Bag · 10 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 10sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 43sSize guide · Emberline 20°FOpened the size guideNo clear doubt 39%
  4. 41m 47sOpened reviews · Emberline 20°FOpened reviewsFit 52%
  5. 52m 09sOpened reviews · Emberline 20°FOpened reviewsFit 61%
  6. 62m 31sViewed Kettle TiViewed a product pageFit 58%
  7. 72m 55sAdded to cart · Emberline 20°FAdded to cartFit 58%
  8. 83m 24sViewed cartViewed cart (saw shipping cost)Fit 40%
  9. 93m 52sCheckout startedStarted checkoutFit 40%
  10. 3m 58sPurchased

Final guess

Fit40%
Fit
40%
Suitability
12%
Durability
7%
Value
30%
Delivery
7%
Choice
<1%
No clear doubt
3%
Why fithow much likelier
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.