Synthetic data
All sessions

s-3291

Simulated shopper

Oct 26, 2026, 7:07 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 16 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 254sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 08sAdded to cart · Cairn MidAdded to cartNo clear doubt 34%
  4. 41m 38sViewed cartViewed cart (saw shipping cost)Value 49%
  5. 51m 41sExpanded shipping · Cairn MidExpanded shipping info→ the store shows Delivery Promise hereDelivery 81%
  6. 62m 19sExpanded materials · Cairn MidExpanded materialsDelivery 67%
  7. 72m 30sDelivery check · ZIP 52047Checked delivery date by ZIPDelivery 97%
  8. 82m 34sDelivery check · ZIP 39161Checked delivery date by ZIPDelivery >99%
  9. 93m 10sDelivery check · ZIP 52313Checked delivery date by ZIPDelivery >99%
  10. 103m 25sDelivery check · ZIP 22998Checked delivery date by ZIPDelivery >99%
  11. 113m 51sDelivery check · ZIP 53817Checked delivery date by ZIPDelivery >99%
  12. 123m 59sOpened reviews · Cairn MidOpened reviewsDelivery >99%
  13. 134m 07sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  14. 144m 44sCompare + Cairn MidAdded a product to compareDelivery >99%
  15. 155m 23sCompare + Cairn LowAdded a product to compareDelivery >99%
  16. 5m 46sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×521.1×
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.