Synthetic data
All sessions

s-3292

Simulated shopper

Oct 21, 2026, 2:55 PM UTC · mobile · organic · Ridgeback 38L Pack · 16 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 212sExpanded specs · Ridgeback 38LExpanded technical specsSuitability 46%
  3. 320sOpened reviews · Ridgeback 38LOpened reviewsSuitability 70%
  4. 426sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  5. 529sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  6. 61m 09sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  7. 71m 12sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  8. 81m 49sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  9. 92m 12sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  10. 102m 39sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 113m 07sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  12. 123m 39sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  13. 133m 53sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 144m 01sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  15. 154m 20sAdded to cart · Ridgeback 38LAdded to cartSuitability >99%
  16. 4m 33sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Expanded technical specs ×46.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×41.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.