Synthetic data
All sessions

s-3295

Simulated shopper

Oct 26, 2026, 10:58 AM UTC · mobile · organic · Squall Pro 3L Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Squall ProViewed a product pageChoice 29%
  2. 238sOpened comparisonOpened the comparisonChoice 95%
  3. 31m 02sOpened reviews · Squall ProOpened reviewsChoice 89%
  4. 41m 26sOpened reviews · Squall ProOpened reviewsChoice 74%
  5. 52m 05sViewed Squall 2.5LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 97%
  6. 62m 42sViewed Talus TrailViewed a product pageChoice 98%
  7. 72m 54sImage 1 · Talus TrailViewed a product imageChoice 98%
  8. 83m 13sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 40sViewed Lumen 400Viewed a product pageChoice >99%
  10. 103m 45sBrowsed catalogBrowsed the catalogChoice >99%
  11. 4m 12sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.