Synthetic data
All sessions

s-3296

Simulated shopper

Oct 25, 2026, 6:35 AM UTC · mobile · paid social · Lumen 400 Headlamp · 15 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 235sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 03sOpened reviews · Lumen 400Opened reviewsNo clear doubt 31%
  4. 41m 13sReviews filtered: deliveryFiltered reviews by shippingDelivery 87%
  5. 51m 18sOpened reviews · Lumen 400Opened reviewsDelivery 79%
  6. 61m 25sAdded to cart · Lumen 400Added to cartDelivery 79%
  7. 71m 36sExpanded shipping · Lumen 400Expanded shipping info→ the store shows Delivery Promise hereDelivery 98%
  8. 81m 44sExpanded specs · Lumen 400Expanded technical specsDelivery 96%
  9. 91m 47sDelivery check · ZIP 89706Checked delivery date by ZIPDelivery >99%
  10. 102m 22sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  11. 112m 35sExpanded materials · Lumen 400Expanded materialsDelivery >99%
  12. 122m 59sViewed Cairn MidViewed a product pageDelivery >99%
  13. 133m 04sViewed cartViewed cart (saw shipping cost)Delivery >99%
  14. 143m 26sCheckout startedStarted checkoutDelivery >99%
  15. 3m 38sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.