Synthetic data
All sessions

s-3298

Simulated shopper

Oct 21, 2026, 10:38 AM UTC · desktop · paid social · Squall Pro 3L Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 02sCompare + Squall ProAdded a product to compareChoice 76%
  3. 31m 25sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  4. 41m 41sOpened comparisonOpened the comparisonChoice >99%
  5. 51m 55sCompare + Squall ProAdded a product to compareChoice >99%
  6. 62m 34sCompare + Squall 2.5LAdded a product to compareChoice >99%
  7. 72m 48sSize XL · Squall ProSelected a sizeChoice >99%
  8. 83m 11sCompare + Squall ProAdded a product to compareChoice >99%
  9. 93m 33sCompare + Squall 2.5LAdded a product to compareChoice >99%
  10. 104m 02sOpened reviews · Squall ProOpened reviewsChoice >99%
  11. 4m 07sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.