Synthetic data
All sessions

s-3299

Simulated shopper

Oct 29, 2026, 5:39 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Cairn LowViewed a product pageChoice 31%
  2. 232sBrowsed catalogBrowsed the catalogNo clear doubt 35%
  3. 352sImage 1 · Cairn LowViewed a product imageNo clear doubt 58%
  4. 41m 16sExpanded materials · Cairn LowExpanded materialsNo clear doubt 67%
  5. 51m 37sSize 9.5 · Cairn LowSelected a sizeNo clear doubt 57%
  6. 62m 02sSize guide · Cairn LowOpened the size guide→ the store shows Fit Confidence hereFit 72%
  7. 72m 26sSize 10 · Cairn LowChanged size selectionFit >99%
  8. 82m 34sOpened reviews · Cairn LowOpened reviewsFit >99%
  9. 93m 10sOpened reviews · Cairn LowOpened reviewsFit >99%
  10. 103m 40sViewed Cairn MidViewed a product page · Switched to a similar productFit >99%
  11. 113m 53sSize guide · Cairn MidRe-opened the size guideFit >99%
  12. 4m 02sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.