Synthetic data
All sessions

s-3300

Simulated shopper

Oct 25, 2026, 9:04 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 19 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Cairn MidViewed a product pageFit 27%
  2. 243sSize 9.5 · Cairn MidSelected a sizeFit 81%
  3. 31m 01sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 97%
  4. 41m 41sOpened reviews · Cairn MidOpened reviewsFit 99%
  5. 52m 20sReviews filtered: fitFiltered reviews by fitFit >99%
  6. 62m 57sSize guide · Cairn MidRe-opened the size guideFit >99%
  7. 73m 17sOpened reviews · Cairn MidOpened reviewsFit >99%
  8. 83m 33sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 93m 58sViewed Talus TrailViewed a product pageFit >99%
  10. 104m 09sOpened reviews · Talus TrailOpened reviewsFit >99%
  11. 114m 49sReviews filtered: fitFiltered reviews by fitFit >99%
  12. 125m 29sOpened reviews · Talus TrailOpened reviewsFit >99%
  13. 135m 59sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 146m 04sViewed Squall ProViewed a product pageFit >99%
  15. 156m 35sOpened reviews · Squall ProOpened reviewsFit >99%
  16. 166m 58sReviews filtered: fitFiltered reviews by fitFit >99%
  17. 177m 10sOpened reviews · Squall ProOpened reviewsFit >99%
  18. 187m 23sReviews filtered: fitFiltered reviews by fitFit >99%
  19. 7m 53sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×624.4×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened reviews ×61.4×
  • Opened the size guide8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.